Courtesy: The Weather Channel
Courtesy: The Weather Channel

I already thought the Weather Channel’s idea of naming winter storms this winter was a bad idea, but when it didn’t seem to be catching on I didn’t think much of it. However, the massive blizzard hitting New England and the New York/New Jersey area has clearly changed that perception. Now people are going crazy and making sure to mention “Nemo” when talking about this storm.

Can you please stop?! You are only feeding into a gimmick, ratings induced idea. There is only one entity doing this and it’s TWC – well kind of. There is a TV station in Connecticut that has called the storm “Charlotte.” And that is just the beginning of this problem.

Continue reading “What’s in a name? A gimmick!”